Categorized | General

Black Is The New Platinum

Back in early 2000s, the number of “platinum” credit cards had doubled in a short period, reaching 100 million total since the late 1990s according to the Nilson Report (www.nilsonreport.com). The end result for Platinum credit cards? They still exist but if you think about it, they have no real meaning anymore, at least not culturally. To make it now there are “titanium cards” that aren’t actually titanium, rather “titanium colored plastic.”

Brilliance in marketing maybe, but the same fate will likely come to fruition for the Black Cards that are out there today. The more that exists on what the card actually is, the more common consumers will confuse what a Black Card actually is, with meaningless black cards such as “secured black cards” that are far from elite, or even worse (black card kits), and eventually, it will all mean nothing, least so far as status is concerned.


One Response to “Black Is The New Platinum”

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  1. […] ambiguity pertaining to the definition “Black Card”. I’m calling it now: The more ambiguous the term Black Card becomes, the more meaningless the color will become (akin to Platinum […]


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